Events for Women

Events for Women of Pakistan- Exhibitions, Seminars and Trade Delegations

Events designed specifically for women, including exhibitions, workshops, conferences, and trade delegations, play a crucial role in empowering female entrepreneurs and business owners. These events are an essential platform for businesses to not only increase sales but also to establish meaningful business connections and develop partnerships across various industries. By participating in such events, women can share knowledge, gain visibility, and tap into new business opportunities.

In Pakistan, several initiatives have been introduced to encourage and support women in the business world. A significant number of these initiatives are sponsored by the Trade Development Authority of Pakistan (TDAP), in collaboration with trade associations and other similar organizations that represent women’s interests. These efforts are aimed at fostering entrepreneurship among women, helping them navigate the challenges of starting and running businesses, and offering them exposure to larger markets.

Events for Women-Conferences, Seminars, Trade Delegations and Exhibitions

The success of these events relies heavily on two key factors: thorough preparation and effective promotion. It is crucial for participants to be well-prepared and fully equipped to showcase their products, services, or expertise at such events. In addition, these events must be promoted widely to ensure maximum participation and attendance. The TDAP and various partners ensure these events are well-publicized, often through various media channels, social media platforms, and by targeting specific industry groups that are aligned with the interests of female entrepreneurs.

Events for Women - Types of Events for Women

A wide variety of events are held for women, and each type serves a unique purpose in helping women entrepreneurs grow their businesses and gain new skills. Here are the most common types of events that take place:

Conferences and Seminars:

Conferences and seminars provide an excellent platform for women to discuss critical issues in their industries, share insights, and learn from one another’s experiences. These events usually feature guest speakers, industry leaders, and experts who provide valuable information and updates on market trends, best practices, and strategies for growth. They often also include networking opportunities, where women can connect with others in similar fields and expand their professional circles. For those looking to enhance their leadership skills or develop new business strategies, these events offer a wealth of knowledge.

Exhibitions and Trade Shows:

Exhibitions and trade shows are ideal for showcasing products, services, and innovations in a public setting. These events bring together women entrepreneurs and businesses to display their offerings, attract new clients, and engage with potential business partners. Exhibitions are highly valuable for women looking to increase their brand visibility and penetrate new markets, both locally and internationally. Trade shows often feature a large number of exhibitors and provide a dynamic environment where attendees can explore the latest developments in various industries.

Trade Delegations:
Trade delegations are designed to facilitate international business expansion by enabling women entrepreneurs to meet with potential business partners, customers, and investors from other countries. These delegations are typically organized by trade bodies or governmental organizations such as TDAP and are tailored to open new doors for businesses in global markets. By participating in trade delegations, women gain direct exposure to international markets, which can be a significant step in expanding their businesses globally.

Workshops:
Workshops are hands-on learning sessions where women entrepreneurs can enhance their skills in a specific area of business, such as marketing, finance, leadership, or product development. These interactive sessions often focus on building practical knowledge that can be immediately applied to improve a business’s operations. Whether it’s learning how to leverage digital marketing for growth or gaining insights into financial planning, workshops offer a deep dive into essential business practices and provide valuable tools for business success.

Events for Women - Prepare and succeed

For women to derive maximum benefit from participating in these events, preparation is key. At MizLink-Pakistan, we emphasize the importance of proper planning, as ill-prepared or poorly executed participation can lead to missed opportunities and unsatisfactory results. For newcomers to the business world, attending these events might seem intimidating, as they may not be fully aware of the expectations and needs of their target audience.

Veteran entrepreneurs and industry experts often step in to offer mentoring and guidance to new participants. These mentors can provide advice on everything from how to create an engaging presentation to understanding the cultural nuances of international markets. Such mentorship is invaluable in ensuring that participants are adequately prepared to make the most of their participation in business events.

In addition to mentoring, participants should focus on detailed pre-event planning, which may involve research into the event’s audience, preparing promotional materials, and setting clear business objectives. Women entrepreneurs must also keep in mind the importance of following up with leads and contacts post-event to maintain momentum and ensure their efforts translate into real business growth.

Events for Women - Conclusion

The events held for women in Pakistan serve as powerful platforms for networking, knowledge exchange, and business development. These events are more than just opportunities for learning; they are spaces where women entrepreneurs can expand their horizons, make valuable connections, and elevate their businesses. With support from organizations like TDAP and collaborative efforts from trade associations, women in Pakistan can continue to flourish in their entrepreneurial journeys. By adequately preparing and engaging in these events, women entrepreneurs can unlock new avenues for growth and contribute significantly to the economy.

Events for Women - Events held in Pakistan

International Women's Day was commemorated this year under the aegis of WHO. The event marked the 25th Anniversary of the Beijing Declaration and Platform of Action of the Fourth United World Conference on Women: Action for Equality, Development and Peace. The Declaration represented a call for action for governments and stakeholders, including United Nations agencies and civil society on gender equality and women empowerment. Twelve areas of action under the Declaration were identified for women's empowerment constituting key health-related human rights. (source: WHO)
Arts Council of Pakistan held the Women’s Conference 2020 in March this year.
National Women’s Day 2020: Karachi event discusses measures to end gender-based violence - The event is celebrated as National Women's Day, where women from every working sector of Pakistan are acknowledged on the basis of their accomplishments and vision. (source: Geo TV)
British Pakistan Foundation - The British Pakistan Foundation hosts events for professional women on a platform where support, skills and stories define a new way of engagement. From banking and finance to fashion and art, the Women’s Program is made up of experts, senior professionals and women at the top of their game across the spectrum of industry sectors; these inspirational voices create and encourage a powerful narrative where historically, there have been no voices. (source: British Pakistan Foundation)
UN Women -Asia and Pacific - Webinar on "Impact of COVID-19 on Women Entrepreneurship: Challenges and Opportunities" How to ensure the needs of women entrepreneurs are an integral component of the global efforts to respond to COVID-19. July 2020 (source: UN Women website).