About Us

About Us gives a view into MizLink Pakistan. It is a platform that was created with one simple vision: to give visibility and recognition to the women of Pakistan. Since its launch in 2007, MizLink has worked to highlight the achievements of women across three interconnected segments: Entrepreneurs, Professionals, and Corporate Executives.

The purpose of MizLink is to ensure that the world sees the extraordinary contributions of Pakistani women — not as a hidden story, but as a proud and visible reality.

Our Vision & Mission

Vision: To see the women of Pakistan — entrepreneurs, professionals, and executives — fully recognized, visible, and valued for their contributions in every sphere of society.

Mission: MizLink Pakistan creates links amongst women by showcasing their work, sharing their stories, and providing resources that open doors. Through our website, eBooks, newsletters, and videos, we connect women, amplify their voices, and make SMEs bankable.

Our Journey

The idea of MizLink was born out of a simple observation: there was very little content available about what women in Pakistan were achieving. Entrepreneurs, artisans, professionals, and executives were making real contributions to the country’s economy and social development, yet their stories were seldom documented.

In 2007, MizLink went live with the mission to change that. What began as a website sharing interviews and profiles has steadily grown into a digital hub that now includes eBooks, a YouTube channel, a newsletter, and a presence across multiple social media platforms. Each addition marked a new milestone in ensuring women’s voices are heard and their work is visible.

Why MizLink Matters

Women in Pakistan make up nearly half of the population, yet historically their achievements in business, professions, and leadership roles have often gone underreported. Before MizLink, there were very few platforms dedicated to highlighting their contributions.

MizLink was created to fill this gap by becoming a digital archive of women’s work and stories. By documenting products, services, and personal journeys, MizLink ensures that these women are recognized not only within Pakistan but also across the globe.

This work matters because visibility leads to opportunity.

A woman artisan featured on MizLink might attract new customers.
A professional’s profile could inspire a student to pursue a career in her field.
A corporate executive’s story may encourage more women to seek leadership roles.

About Us - Our Impact

About Us, today, MizLink stands as a trusted source of information about women’s work in Pakistan.

500+ web pages documenting entrepreneurs, professionals, executives, crafts, and guides.
55+ videos and shorts on YouTube, reaching global audiences.
7 eBooks on arts and crafts, with more in progress.

A finance guide, Raising Finance – A Basic Guide for Women (and SMEs), based on decades of expertise.

Beyond numbers, MizLink’s impact lies in visibility. A profile here can lead to new opportunities, inspiration for others, and recognition where it was once missing.

Our Values

MizLink stands on four core values:

Authenticity – Every story is told truthfully and respectfully.
Inclusivity – Women from all backgrounds, professions, and regions are represented.
Representation – Visibility is at the core of what we do. We showcase voices that may otherwise remain unheard.
Legacy – By documenting today’s women, we are building an archive for future generations.

About the Founder

MizLink was founded by a woman with extensive experience in finance, entrepreneurship, and corporate leadership. Having served as a professional, an entrepreneur, and a corporate executive herself, she understood firsthand the challenges women face in gaining recognition.

Her career includes serving on multiple Boards of Directors, and she is a Certified Director in Corporate Governance (IFC). This unique combination of experience and training gives her deep insight into leadership, governance, and strategy at the highest levels.

She coined the phrase “We make SMEs bankable” during her work in the financial sector, reflecting her lifelong commitment to building institutions and creating opportunities. She also co-founded the Friends of Burns Centre in Karachi in 2001, established as a model of public-private partnership (PPP). Today, it remains the first and largest dedicated burns care institution in Pakistan, operating 24/7 and serving thousands of patients free of charge.

Her journey — from finance professional to institution builder to board director and digital advocate for women — is woven into MizLink’s DNA.

Join Us

MizLink Pakistan is not just a platform to read about others. It is also a place where you can share your own story. Entrepreneurs, professionals, and executives are invited to add their profiles, submit their work, and become part of this growing archive of women’s achievements.

You can also join through:

Subscribing to MizLink Muses newsletter for regular updates.
Reading and sharing our eBooks.
Watching and spreading the word about our YouTube channel.
Following us on social media and joining the conversation.

Looking Ahead

The work of MizLink is far from done. In fact, it is only just beginning. As Pakistan continues to change and grow, women will remain at the heart of its progress. MizLink’s role is to ensure their contributions are never overlooked.

With new resources, more interviews, expanding video content, and ongoing eBook series, MizLink will continue to connect, document, and celebrate the women of Pakistan.

✨ MizLink Pakistan exists to make women visible — entrepreneurs, professionals, and executives alike. Every product, every career, every boardroom story deserves to be told. And here, it will be.