Decorative Cakes by Dessert Island
by Zeenat Umer
Cartoon Character Cake by Dessert Island
Dessert Island is a venture that offers a wide range of decorative cakes depicting cartoon character cakes, floral art and other decorative cake art themes on demand.
Venture: Dessert Island
Owner: Samer Usman - Owner of Dessert Island
Location: Lahore, Pakistan
Decorative Cakes by Dessert Island - Interview
Q. What drives you?
A. Creativity really makes me more indulged in this profession. I love to play with colours and textures too. Baking cakes and decorating my cakes with creative ideas and techniques is kind of an art and has the same effect on the artist as any other art for. It is soothing and I enjoy what I do.
Q. How did you get here and how long have you been in this profession?
A. It’s been 7 years since I started. For the first 5 years of the journey I was only into desserts and working in the Telco industry at the same time. But now it has been 2 years of me being a professional Baker solely.
Q. What has been your vision and what do you most love about your work?
A. My vision is that since every flavour has its own story, so it should be explored. I have never compromised on quality, I always believe I must give my clients my best product no matter if quantity increases, quality is the core key of my work along with creativity.
Q. What do you think is your biggest achievement throughout your professional journey?
A. My clients have become my family now. It’s a family network and they always come to me when they need an order to be filled. I have won their hearts and trust. The appreciation and respect from this profession and above all being recognized as a female Baker can be termed as my biggest achievement.
Q. What are your current projects and what do you plan on doing in the near future?
A. Currently I am giving baking workshops and working on different orders simultaneously that include birthday Cakes, dessert shots cupcakes, bridal shower cakes. I would like to expand my business in the near future.
Q. A word of advice you would like to pass on to other women struggling with their start-ups?
A. Just believe in yourself, we can all do anything. We can create magic with our uniqueness. Don’t give up experimenting and be sure to work hard. Hard work can change our lives. We are models for our family, our daughters and for the female part of the world out there. Every woman is full of creativity and hidden talents, just explore yourself & give respect to yourself first.
Live your life and enjoy every moment of life.
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