JOFA Premium Lawn prints for 2011 were launched in February at exhibitions held in Karachi and Lahore. The Brand Ambassador for the range is the lovely Iman Ali - one of Pakistan's top models and movie star.
The Brand's Premium Lawn collection has been a combined effort of some of the finest talents of our country - designed by HSY, Photographed by Ather Shahzad, the styles are modeled by Iman Ali and manufactured by Jofa Textiles, one of the finest in the industry.
The styles blend exquisite cultural patterns with soft colors alternating with deep rich, shades giving the range a regal look.
This year the exhibitions were held at Dynasty, Clifton, Karachi and PFDC, 10-Q, Gulberg II, Lahore. The events were a huge success and visitors had a very enthralling experience with videos of the collection running on HD Screens. The collection is also known as 'Asim JOFA Premium Lawn Collection'. We have here some of the prints we could collect on the net for our readers: