The Art of Needle & Thread

The Art of Needle & Thread - Women Designers & Artisans

We’re back with MizLink Muses, your curated journey into the arts, crafts, and entrepreneurial spirit of Pakistan — and the incredible women behind it all.

This month, we spotlight a centuries-old tradition: Embroidery. Across Pakistan, embroidery isn’t just decoration — it’s culture, identity, and livelihood stitched into every thread.

🎨 Featured Artisan Meet Nazia from Multan, a self-taught embroidery artist leading a collective of local women artisans. From floral patterns to intricate motifs, their handwork speaks of both tradition and resilience.

👉 Explore their creations: https://www.mizlink-pakistan.com/embroidered-cushion-covers.html

🎥 Watch the Craft Take a peek into the world of embroidery through our latest video. ▶️ Watch on YouTube: https://www.youtube.com/watch?v=SVdeVcHdkVY

Nazia’s Story – Stitching a Life, One Thread at a Time

Today, Nazia leads a small group of women artisans who come together not just to embroider, but to support one another. They specialize in embroidered cushion covers, known for their intricate threadwork and vibrant mirror motifs. But their craftsmanship goes beyond beauty — it’s also about quality.

To ensure the durability of their work, Nazia either sources or receives color-fast fabric and thread from customers, ensuring that the colors do not bleed or fade. This attention to material quality not only protects their artistry but also strengthens trust with their buyers — many of whom are returning customers.

"When I sew, I don’t just make something beautiful — I make something that lasts," Nazia says with pride. "It’s our tradition, and it’s our way of life."

Through her art, Nazia is preserving heritage while building a sustainable future for herself and her fellow artisans — one careful stitch at a time.

Each piece is not just beautiful, but made to last. 💫 #WomenArtisans #PakistaniEmbroidery #MizLinkMuses

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Until next time, Stay inspired, The MizLink Pakistan Team 🌐 https://www.mizlink-pakistan.com

In this beautifully illustrated guide, you’ll explore:

• The history and regional styles of embroidery in Pakistan • The inspiring details about the women artisans keeping these traditions alive • How embroidered cushions bring timeless charm into modern homes

Enjoy the read — and stay tuned for our upcoming issues full of inspiration, arts and crafts of Pakistan, artisan stories, and cultural treasures.

Warm regards, The MizLink Team mizlink-pakistan.com

Ebook-Embroidered Cushion Covers