by Zainab Nasir
Unzila Ahmed of Light-Up by Zara Hayat
Your city: Karachi
What makes you so passionate about your work?
I inherited this passion to craft from my Ammi (mother) and this makes me more and more passionate about my work, I am always dying to showcase my creativity all the time.
How did you get here and how long have you been doing what you do?
I started all this 1.5year back, firstly I just love how women have such great crafting skills... it is an inborn talent that this gender is naturally gifted with. Once I was confident enough of my crafts I started selling them through Online Selling Pages and the response is what has brought me all the way here.
What has been your vision and what do you most love about your work?
My only vision is to make unique yet reasonable products, that both me and my customers can take pride in.
I love that I am in a different kind of market altogether, I love my customer’s faith in me... if you ask me that is my biggest achievement. Their FAITH, even though I am just another home based brand.
What do you think is your biggest achievement throughout your professional journey?
My biggest achievement is my customer’s trust that I have gained in almost no time, people recommend my brand & that makes me the happiest person alive.
What are your current projects and what do you plan on doing in the near future?
My current work projects include all the crafter gift items possible and we also include a midnight delivery surprise. We offer cakes from your favourite bakeries too.
Light-up baskets , Reason jars , Light-up frames, Chocolates baskets and much more.
We have started doing midnight delivery surprises internationally too now such as in Dubai, I want to be able to launch all my products for Dubai too.
A word of advice you would like to pass on to other women struggling with their start-ups?
Just be honest and passionate about your work.
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